Importance of Advertising and Promotion in Business

Importance of Advertising and Promotion in Business Task 1:- The three communicational theories of business Electronic theory: understands the dynamic communication aids in delivering messages clearly to the receiver. The process of the electronic theory is t is based on, and uses the language of, electronics. Emails, smart phone messaging system are using the electronic theory which information will be delivered in electronic ways. Social environment theory- is based on the workplace. It is essential to understand to whom we are talking their position. We also have to respect the rules and culture while communicating to each other. Rhetorical theory: this theory targets not only the receiving message but also the respond produced. The information and Communication technologies are changing in day to day life style. They are improving the way a message delivers to a audience. The ways of adverting are using website, other company website banners, classified, multimedia presentation, flyers and posters. The type’s advertisements are Product advertisement which is selling a single product such as mobile phones, electronic goods. Product advertisement only targets a limited people who will be using that product or services. Business advertisement is to make the company brand familiar to the audience. For example the brands most commonly known by the people are Nike, Timberland, Apple products. Service advertisement suggest the advertises service. Examples of service advertise are Government, Tourism and banking. As the latest technologies are gradually getting demand, advertising in a website will be idle for targeting the customers. Most of the users browse and prefer to shop online. In order to sell produ cts online it is essential to details every specification of the product so that it will be easy for the clients to understand how the product or services will work before they purchase. Main important information that should be displayed if using website for advertisement is the company name, product name and contact information. The most popular online shopping website are ebay and amazon which allow many suppliers to sell product online and also allows the clients to review the services they get while shopping online and which may help the users who visit the product to understand a general knowledge on how the services are given to the customers. The technology is changing people on how they shop. Most of them prefer shopping online and even the high street retailers are making their products available online as well. The important advantage or using website to advertise product online are the product can be advertised in the same country or make it visible for other countries a s well. Task 02 The Role and Importance of Advertising Advertising is part of Marketing. In order to stimulate customer response always the advertisement is a good opportunity for the company to promote. The more people see the product/service, the more they feel like buying it. So many companies rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition with their rival firms There are different types to gain customer’s awareness like advertising, and promotion, Also there are different places that advertisements can be positioned, using the metro, trams, buses, restaurants and so on The advertising objectives should support main company’s goal and should be discussed with company-client in order to avoid misunderstanding. The advertising roles are based on company’s marketing strategy, like; * Increase sales * Increase brand awareness * Supporting other market efforts Advertising gives companies and businesses the opportunity to build up a brand and an identity. A recent example of this having great success is with the Apple brand. The distinct adverts in both TV andprintform are instantly identifiable as the companys own and give it an identity as a clean, modern and reputable brand. Advertisements need to relate to current trends and sell both a product individually as well as the company as a whole. If an advertisement succeeds at both it can help draw an audience to the product or service and build a relationship between the consumer and company. Establishing this connection should lead to a boost in sales for the business. One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it. Advertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertising sources becomes important as you grow. You can extend your advertising approach out to television commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to bring you the value you are looking for. Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to appeal to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business. Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results. In modern times the importance of advertising your business is no different. Without an audience for your product or service, you will not attract enough customers and will not make enough sales to keep your business doors open. Task 03 Below the line Techniques and their usage. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. In organizational business and marketing communications,below the line is anadvertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. thanAbove the linestrategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above the line is a type of advertising throughmediasuch asTV,cinema,radio,print,bannersand search engines. Below the line advertising typically focuses on direct means ofcommunication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Examples of BTL promotion are: Sales promotion Direct marketing and direct mail Public relations (PR) Sponsorship Personal selling Branding and merchandising Packaging Telemarketing Trade fairs and exhibitions Sales promotions These offer customers incentives to encourage them to buy goods and services. In B2C markets, typical sales promotions include: BOGOF (buy one, get one free) offers price discounts (10% off this week) giveaways competitions to win holidays or cash prizes Direct mail This enables a business to target existing and potential customers with its sales messages. Direct mailing is a productive way of promoting to existing customers for several reasons. Task 04 Ability to plan integrated promotional strategies A company can employ various promotional techniques in order to communicate with the target market, techniques that form the promotional mix. Depending on the communication means, the promotional techniques can be: Direct communication techniques – focused on creating a relationship with each client Indirect communication techniques – based on mass communication, the message in identical for a high number of potential customers ( advertising, public relations, sales promotion This definition outlines the key purposes of the marketing function. These are: to compete in a competitive marketplace to identify and anticipate consumer requirements and then satisfy these requirements to make a profit. As a market-orientated organization adidas continuously identifies and reviews consumers’ needs to ensure its products meet these needs. It aims to exceed customer expectations by adapting its product portfolio to meet the changing needs of consumers. It is this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas’ success. Every organization must look at its marketing in relation to the marketing mix. The marketing mix, often referred to as the 4Ps, is a means of assessing how to balance the elements of the mix in order to meet customers’ needs. The elements include: the right product sold at the right price in the right place using the most suitable form of promotion. No two businesses are identical, as such, every organization must decide on its own balance of the 4Ps to suit its consumers’ needs. There are many internal and external factors that will influence an organization’s marketing mix. Key factors include the size of the business, the markets it operates in and available resources. References eHow, The Electronic Theory of Business communications, [online] Available : http://www.ehow.com/facts_7457569_electronic-theory-business-communications.html How to choose an advertising agency, [Online], Available:http://www.inc.com/guides/201108/how-to-choose-an-advertising-agency.html Bovee, Courtland L., Thill, John V. (1992). Business Communication Today. New York, NY: McGraw Hill Inc. 2 Herta A Murphy, Herbert W Hilderbrandt (1991).Effective Business Communications. New York, NY: McGraw Hill Inc. 3 Ross, R Reed, Brian G Long ( 2004). The Win / Win Negotiator: How to Negotiate Favourable Agreements That Last. Singapore: Pocket Books. Kitchen , P., Ilchul, K., Schultz, D. (2009). Intergrated Marketing Communications: Practice Leads Theory.Journal of Advertising Research, (December), 531-546. Retrieved fromhttp://moodle2.lsu.edu/pluginfile.php/219255/mod_resource/content/1/IMC_Practice_Leads_to_Theory.pdf McGrath, J. (2010). Using means-end analysis to test integrated marketing communications effects.Journal of Promotion Management, 16(4), 361-387. Retrieved fromhttp://web.ebscohost.com.libezp.lib.lsu.edu/ehost/[emailprotected]vid=1hid=8bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl

A Solution to a Problem

Accomplishing goals and tasks with others is an arduous task. A course I was taking in college required research work, and to make the task attainable and undemanding with the limited time, the professor decided to divide the class into groups.Deciding on what topic to conduct research on was hard enough, but accomplishing the research work was the hardest. Our research work required field work – school visitations, floating surveys, statistical calculations, and result interpretation. There were four of us in a group.The problem was we could not figure out how we would conduct the tasks due to our conflicting schedules and extra-curricular activities – we have different schedules, one works in the office, and one is busy with familial responsibilities.The problem was how can we conduct research and accomplish all tasks as a team, balance research work with other responsibilities, and assign tasks equally to all members of the team. During class, we sat together and tal ked about our problem.We set a time where all of us were available so we can talk about how we can go about conducting research. Once we were able to talk as a team, we laid out our schedules and our free time and listed all the tasks that we need to accomplish – chronologically, from simple to complex – in order to finish the research.Perhaps, this was the most important strategy that we employed in solving our problem, that is breaking down the main problem into simple ones in order for us to get a clear picture on how we can accomplish the smaller tasks to fulfill greater tasks.Another strategy was arranging our plan of action to make it fair and amenable to all team members. So we made it a point that everyone will be assigned simple to complex tasks and that all team members will consent to the task assigned to them. Moreover, the tasks were assigned to team members with related background knowledge and expertise. For instance, one member volunteered to do the sta tistical calculations because he was familiar with the chi-square).Once we settled the distribution and delegation of tasks, we talked about the importance of each task assigned to us to complete our research project. It was important for us to finish the research project, so everyone agreed to do his part responsibly. Finally, we made it a point to meet once a week in order to put together everything that we worked on individually. We also asked for each other’s contact numbers so we can communicate and confer with each other regarding the research.The most important approach that we employed to solve the problem was the planning and discussion process. It was important during that time to divide the research work into smaller tasks, and distribute and delegate these tasks in order to ensure that we can finish the project together as a team, while making sure that we do not neglect our extra-curricular activities.Moreover, our meeting as a team allowed as to communicate how we felt about doing each task, so the tasks were delegated to team members who were amenable to the responsibilities being assigned to them, while assuring the others that they are capable of finishing their duties. With these problem-solving strategies, we were able to finish our research project efficiently as a team. Â  

William Shakespeare s Macbeth And Antigone

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Persepolis A Script on the Iran War Essay - 930 Words

Persepolis is a graphic memoir of Marjane Satrapi. The book has received multiple accolades and citations for its realistic and well-written script as well as its commitment against totalitarianism. Satrapi writes (and draws) of her life during the war between Iran and Iraq. It has both literal and symbolic meanings hidden among the drawings, as it also shows the hardships she faced in other countries and even, at times, in her home country of Iran. It helps to show the past and somewhat present views of Iranians and others about Iran, it’s leaders, the war, and the corruption of the Iranian government. Satrapi uses symbolism, anecdotes, and a strong motif of the unfair treatment and view of Iranians to help create a deep, true,†¦show more content†¦This symbolism and connection of previous events and pages happens very often in Persepolis, and this is what gives the reader something much deeper to really think about while reading the book. It helps to put the reader in Marji’s shoes. Anecdotes are also a major literary device used in Marjane Satrapi’s graphic memoir Persepolis. These personal stories give the story more depth captivate the reader. Many side stories that are relevant to the current situation are included, as are characters that the book could have been fine without. However, it is the mentioning of these occurrences that shows the true story. A good example of an anecdote would be her story of Niloufar, the 18-year-old communist who was hiding with Khosro (an acquaintance of her father’s who was going to make a passport for Marji’s dying Uncle Taher). Satrapi didn’t have to mention her, but chose to discuss how she was forced to hide in Khosro’s basement because she was a communist. It’s only a short story, but it carries power. In 3 pages, Satrapi both introduces and kills Niloufar. It shows how harsh the regime was and how horrible they were. It also shows how quick things could go from fine to terrible in an instant. The whole story about Uncle Taher shows how restrictive the regime was and how hard it was to be safe in Iran at that time. HerShow MoreRelatedPreservation And Restoration Of Persepolis2056 Words   |  9 Pages Ancient Ruins of Persepolis Application report for the United Nations Committee for the Conservation Preservation and Restoration of Ancient monuments and Sites (UNCCPRAMS) grant to assist the conservation, preservation and restoration of Persepolis. Written by Ruby McCann, member of the ‘Conservation, Preservation and Restoration of Persepolis society.’ As the a member of the ‘conservation, reservation and restoration of Persepolis society’ (CRRPS) I would like to apply for your grant soRead MorePersepolis : An Autobiographical Graphic Novel987 Words   |  4 PagesPersepolis is an autobiographical graphic novel by Iranian born author Marjane Satrapi. It is the story of her life leading up to, and during the Iranian revolution. In the novel, Satrapi quickly addresses an existential question, that of world justice. Even at the young age of six, she puts forward the notion that she would become a prophet, which is her way of countering the injustices that she sees as inherent in her world. This particular question is one that has stymied mankind from the beginningRead MoreCyrus the Great Essay1105 Words   |  5 Pagesknown as Cyrus the Great, was one of the most influential and powerful rulers in the Ancient World. ¹ By overthrowing the Assyrian empire, he was able to start the Persian Empire. Through his superior di plomacy skills within his empire, to his genius war tactics, he built the foundation for a line of Persian Kings to rule one of the largest empires in world history. Cyrus the Great’s(C. 600-530 BCE) expansion started in Persia, located on the southern portion of the Iranian peninsula, Cyrus conqueredRead MoreAncient Artifacts Of The Great Things That Is Known About Darius1319 Words   |  6 Pagesand also funded the process himself. Probably, Darius had recognized in the God of the Jews his own supreme god Ahura Mazda. The instructions to rebuild the temple is mentioned in the Book of Ezra. Before the discovery of the Testimonies concealed in Iran itself, the history of the Achaemenid empire was not only told by the Greek tradition, but also substantially laid down through the texts of the Old Testament, and above all by the books of (Deutero-) Isaiah, Ezra and Nehemiah, Esther and Daniel. ResearchRead MoreCatal Hyuk2725 Words   |  11 Pagesof the king† Xerxes Bureaucrats Zoroastrianism MAPS: Persepolis Anatolia Afghanistan Macedonia Thrace Royal Road Bactria Iran Indus River CHAPTER 8: The Unification of China IDENTITIES: Eunuchs Castration Sian Qian Period of the Warring States Kong Fuzi Analects Ren, li, xiao Laozi Dao, Daoism Legalism Qin Shi Huangdi Great Wall Chinese Script Conscription Liu Bang Han Wudi Hegemony Yellow Turban