Marketing and Branding Coco Chanel The WritePass Journal

Marketing and Branding Coco Chanel 1.0 Introduction Marketing and Branding Coco Chanel ). 2.3 Brand performance 2.3.1 Applied marketing mix (4p’s) The performance of the brand in its industry could be made clear after reviewing the key elements of the marketing strategy employed for the promotion of the particular brand. In practice, emphasis is given to four of these elements, which as also known as 4Ps (Burrow, 2008). The particular elements constitute a quite known framework, the marketing mix (Burrow, 2008). The 4Ps included in the marketing mix refer to specific aspects of a marketing strategy. At the first level, reference is made to Product. The term Product, as part of the marketing mix, reflects not only an object, as a materialised element, but also the various characteristics of the object/ product, such as ‘value, packaging methods and materials and brand name’ (Lamb and McDaniel, 2011: 47). Place is the second element of marketing mix; the specific term denotes the geographical area in which the product is available or in which the product is planned to entry (Lamb and McDaniel, 2011). The term Place a lso reflects the means used by a firm for distributing its products internationally or locally (Fifield, 2008). The success of a product in a particular market is depended on the Promotion strategy used, i.e. on the means and the approaches employed for making the target consumers aware of the specific product (Satit et al., 2012). Finally, the Price of a product has to be decided taking into consideration various factors, such as the GDP in the target market, the market’s demographic characteristics/ average income and the status of the local economy (Lee, Cheng and Chen, 2008). If the marketing mix used in regard to a product is not appropriately planned, then target consumers would not be expected to buy the product. The relationship between the marketing mix and the consumer preferences is presented in Figure 3 (Appendices). On the other hand, marketing mix should be structured in such way so that it can respond to actual consumer needs, as these needs are reflected in th e 4Cs framework; the relationship between the two frameworks is presented in Figure 4 (Appendices). The issues highlighted above should be used when describing the marketing mix of Coco Channel. At the first level, in terms of its Product, the particular brand is characterised by exceptional quality (Ma, 2014). In fact, quality involves in all aspects of the brand’s product, meaning not only the materials of the products but also the materials used in the products’ packaging (Ma, 2014). For example, in the case of Chanel No.5 the uniqueness of the product was secured by employing an innovative name and by using a unique synthesis of aromas (Sicard, 2013). Also, the specific brand is related to a country well known for the quality of its cosmetics and clothing: France (Ma, 2014). The potentials of the brand to be expanded worldwide have been limited because of the following need: many of the brand’s products had to be supported by appropriate customer services schemes. Therefore, the selling points of the brand’s products are selected on the basis whether they can have a direct and close reference to France, as the source of these products (Ma, 2014). In regard to its Promotion strategy the specific brand can be characterised as unique: common marketing options are combined with less popular marketing approaches for attracting the consumers’ interest. For example, in its initial phase the marketing of Chanel No.5 has been based mostly on ‘word of mouth marketing’ (Sicard, 2013: 159). In addition, the advertisements related to the specific brand are likely to be included in media and press that are quite popular in the fashion industry, as for example ‘Elite and Vogue’ (Ma, 2014: 48). However, the high quality of the brand’s product has been secured by adopting high Prices, an approach which is considered as expected by which has set limits to the increase of the brand’s popularity (Ma, 2014). 2.3.2 Segmentation, targeting and positioning (STP) For ensuring the effectiveness of a marketing strategy used for promoting a brand marketers need to develop three, key, activities: segmentation, targeting and positioning (STP). As part of marketing, Segmentation reflects the effort of marketers to divide a market into parts/ segments; each of these segments would refer to consumers with common characteristics, such as age, marital status and so on (Cant et al., 2009). By segmenting a market marketers are able to develop marketing strategies that would be welcomed by the target consumers (Cant et al., 2009). However, in order to respond to the expectations of marketers, segmentation needs to be following by targeting. In the context of marketing the term targeting is used for showing the identification of the market segments that will be addressed by a marketing strategy (Boone and Kurtz, 2013). For example, the decision to address only teenagers among the people living in the target market is an example of targeting. As for positio ning, the specific term is used for showing the effort of marketers ‘to place a product in the mind of consumers’ (Boone and Kurtz, 2013: 98). Different approaches are likely to be used by marketers to achieve positioning, as this activity can secure consumer loyalty (Boone and Kurtz, 2013). In the case of Chanel, STP could be achieved by using various approaches. For example, in regard to the particular brand market segmentation could be based on the views of consumers in regard to luxury products. This means that global market would be divided into parts based on the expected perceptions of consumers on luxury products; the evaluation of these perceptions could be based on luxury value as of its various dimensions (Figure 5, Appendices). The market segmentation for Coco Chanel could be also based, alternatively, on the frequency of use of luxury products (Ciornea, Pop and Bacila, 2012, Figure 6, Appendices). Targeting and positioning for the particular brand could be developed using similar criteria. More specifically, in regard to targeting the marketers of Coco Chanel should take into consideration the following fact: due to the high prices of its products the particular brand could not target all social groups, as could be developed using targeting. For example, tee nagers would not be an appropriate target group for the brand’s products. As of positioning also there are certain issues that should be addressed: so far the brand has become synonym of quality; also, since its appearance in the market the brand has been among the top brands in its industry. Therefore, the best approach for positioning this brand would emphasise on ‘product’s class and on price/ quality’ (Boone and Kurtz, 2013: 298). 2.3.3 Brand illustration When referring to brand illustration reference is made to the graphical elements used for presenting the brand to the public. For example, intensive colours could be used in a brand’s logo for attracting the attention of consumers (Shimp and Andrews, 2013). In addition, symbols that denote a particular characteristic of a brand could be employed for making the brand more attractive to the public (Kumar, 2009). In order for a brand’s illustration to be successful it should not follow common patterns, especially those related to the industry involved (Kumar, 2009). In any case, the logo of the brand has not necessarily to reflect the role of the brand in the industry but it needs to offer a view on the brand’s culture, as this culture would show to the public the values and ethics on which the creation of the brand has been based. The logo of Coco Channel is based entirely on the name of its creator. The design and the elements of the specific logo aim to show the close relationship between the brand and its creator’s values; simplicity is also another issue highlighted through the logo of the above brand (Figure 1, Appendices). From this point of view, it could be supported that the brand illustration used in the case of Coco Channel can be characterized as quite successful, promoting simplicity and showing the critical role of the brand’s creator in brand’s success. 2.3.4 Detail evaluation, critical perspective – SWOT analysis As with most business strategies the effectiveness of a firm’s branding decisions is usually decided after checking the characteristics of the brand involved; the performance of the brand in its market has also to be taken into consideration for deciding whether a brand has been successful or not (Davis, 2010). In the case of Coco Chanel the SWOT framework could be used for evaluating the brand’s performance. The Strengths of the particular brand are mostly related to its brand name and its relationship to quality (Carr, 2012). In fact, the specific brand has managed to establish a unique culture, a culture based on ‘the spirit of its creator’ (Kapferer, 2008: 252). In the context of this culture, high quality in clothing would be considered not as an exceptional condition but rather as part of daily life (Kapferer, 2008). The high expansion of the brand in the global market, as compared to other luxury brands, is another important strength of the brand (Ca rr, 2012). However, the brand has an important Weakness: the price of its product is quite high, not allowing a high percentage of consumers to buy the brand’s products (Carr, 2012). On the other hand, the particular brand meets all the requirements of a luxury brand (Figure 7, Figure 8, Appendices). This means that the specific brand has important Opportunities for future growth. Still, there is the problem of continuous recession. Economic turbulences in the global market could result to the limitation of profitability of luxury brands, a fact that would be a severe Threat for the particular brand (JWT, 2009). 2.4 Brand value The achievement of profit, at a pre-specified level, is the key target of a brand, at least for brands used in businesses (Larson, 2012). In this context, a business can significantly enhance its value using one or more brands (Larson, 2012). When having to estimate the value of the brand several issues can appear: the exact profit achieved by using a brand cannot be measured since the gain from employing a brand can result either in the short term or the long term. Also, this gain may not be always monetary; the improvement of a firm’s image in the market is an example (Davis, 2010). Therefore, for measuring the value of Coco Chanel, as a brand, a mixed model would be employed: the valuation framework used by ‘BrandFinance, an organisation based in UK’ (Davis, 2010: 44). The particular framework is based on the following method: a firm estimates the level of the sales it should achieve in the future, for securing profit; then ‘a royalty rate is set for achi eving the above target’ (Davis, 2010: 44). This royalty rate can be used for estimating the current value of the brand, which is the actual brand value (Davis, 2010). The measurement of the brand value using the BrandFinance framework is made clear through the diagram in Figure 9 (Appendices). 2.5 Importance of Coco Channel for the industry Since its introduction, the specific brand has achieved the following target: it has made luxury products more attractive to consumers. More specifically, in the 1920s, when the brand first appeared, women had to face the severe consequences of the World War I; widows were increased and the interest for high quality clothing was quite low (Siddiqui, 2014). The appearance in the market of the products of the particular brand, such as the ‘short black dress and the perfume Channel No.5’ (Siddiqui, 2014), introduced a new era for the relationship between consumers and the fashion industry. Since then, fashion products and luxury products have become quite attractive as this fact has been reflected to the radical expansion of luxury brands worldwide (Figure 2, Appendices). In addition, the particular brand managed to cover the gap between fashion and the other industries. Indeed, up to the appearance of the brand’s products in the market the hierarchy of importance as of the industrial activities worldwide had a standard format: manufacturing and transport industries were mostly valued, as of their potential to cover people’s needs (Kapferer, 2008). Since the introduction of the brand’s products in the market the perspectives for growth in regard to fashion and luxury products were made clear. Entrepreneurs worldwide were initiated to invest in the particular sectors, a fact that enhanced competition and kept quality standards high (Kapferer, 2008). 3.0 Conclusion The performance of Coco Chanel as a brand can be characterised as high. In fact, as proved through the analysis made above the particular brand is one of the most powerful in the global fashion industry. The position of the brand in the luxury sector is also significant, an achievement that denotes the brand’s potentials to achieve further growth. The establishment of a unique culture has been proved to be the approach through which the particular brand secured its success. Indeed, the creator of the brand, Coco Chanel, managed to convince the women in her era that style and quality should be parts of their life style. At the same time, through the particular brand the independency of style from complex forms was achieved: instead of emphasising on heavy and multi-coloured clothing Coco Chanel preferred to use simple lines and just two colours: white and black. This approach made the brand Coco Chanel to distinguish in consumers’ minds. A similar approach was followed i n regard to the other products of the brand: simplicity and innovation have been the key elements of the brand’s products up today. In this context, the success of the brand as revealed through the examination of all its aspects could be considered as expected. In the future, further growth could be achieved on the basis that brand’s culture would remain at the centre of the brand’s strategies. 4.0 References Boone, L. and Kurtz, D. (2013) Contemporary Marketing. Belmont: Cengage Learning. Burrow, J. (2008) Marketing. Belmont: Cengage Learning. Cant, M., Strydom, J., Jooste, C. and du Plessis, P. (2009) Marketing Management. Cape Town: Juta and Company Ltd. Carr, T. (2012) Chanel, Zegna top competitors for perceived brand experience: study. Luxury Daily. Available from luxurydaily.com/chanel-achieves-best-perceived-customer-experience-study/ [Accessed: 20 December 2014]. Chanel (2014) Organisational website. Available from chanel.com/en_US/ [Accessed: 20 December 2014]. Ciornea, R., Pop, M. and Bacila, M. (2012) Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers. International Journal of Economic Practices and Theories. 2 (3). P.143-153. Davis, J. (2010) Competitive Success, How Branding Adds Value. Hoboken: John Wiley Sons. Doyle, P. (2009) Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. Hoboken: John Wiley Sons. Fifield, P. (2008) Marketing Strategy Masterclass. London: Routledge. Graj, S. (2013) Coco Chanel: Personal Branding Legend. Forbes. Available from forbes.com/sites/simongraj/2013/02/20/coco-chanel-personal-branding-legend/ [Accessed: 20 December 2014]. Hanzaee, K., Teimourpour, B. and Teimoupour, B. (2012) Segmenting Consumers Based on Luxury Value Perceptions. Middle-East Journal of Scientific Research. 12 (11). P.1445-1453. Kapferer, J. (2008) The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London: Kogan Page Publishers. Khan, E. (2014) Fashion Brands of the World – Top 10. Wonderlist. Available from wonderslist.com/top-10-fashion-brands-of-the-world/ [Accessed: 20 December 2014]. Kumar, A. (2009) Marketing Management. New Delhi: Vikas Publishing House Pvt Ltd. Lamb, C. and McDaniel, C. (2011) Essentials of Marketing. Belmont: Cengage Learning. Larson, C. (2012) Persuasion: Reception and Responsibility. Belmont: Cengage Learning. Lee, Y., Cheng, S. and Chen, C. (2008) Use of the 4Ps Model to Examine Differences between Generic and Brand Marketing Strategies. The Journal of Human Resource and Adult Learning. 4 (2). P.221-244. Listovative (2014) Top 12 Best Luxury Clothing Brands in the World. Listovative. Available from http://listovative.com/top-12-best-luxury-clothing-brands-in-the-world/ [Accessed: 20 December 2014]. Ma, T. (2014) Professional Marketing and Advertising Essays and Assignments. Tony Ma. Pour, B., Nazari, K. and Emami, M. (2013) The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province. African Journal of Business Management. 7 (34). P.3272-3280. Sambamoorthi, N. (2012) Big Data, Data Mining, Predicting Modeling and Visualizations. Available from http://blog.crmportals.com/my-blog/page/24/ [Accessed: 22 December 2014]. Shimp, T. and Andrews, C. (2013) Advertising Promotion and Other Aspects of Integrated Marketing Communications. Belmont: Cengage Learning. Sicard, M. (2013) Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand. Basingstoke: Palgrave Macmillan. Siddiqui, H. (2014) What makes the House of Chanel a successful fashion brand. Dawn. Available from dawn.com/news/1127969 [Accessed: 20 December 2014]. So, S., Lui, E., Yau, V., Kan, R. and Li, T. (2013) Luxury Goods Industry Analysis. Available from slideshare.net/vy1230/luxury-goods-industry-analysis-2013 [Accessed: 20 December 2014].

Teaching Students With Multiple Disabilities or Handicaps

Teaching Students With Multiple Disabilities or Handicaps Children with multiple disabilities will have a combination of various disabilities that may include issues with: speech, physical mobility, learning, mental retardation, sight, hearing, brain injury, and possibly others. Along with multiple disabilities, they can also exhibit sensory losses as well as behavior and/or social problems. Children with multiple disabilities,  Ã‚  also referred to as multiple exceptionalities, will vary in severity and characteristics. These students may exhibit weakness in auditory processing and have speech limitations. Physical mobility will often be an area of need. These students may have difficulty attaining and remembering skills and/or transferring these skills from one situation to another. Support is usually needed beyond the confines of the classroom. There are often medical implications with some of the more severe multiple disabilities which could include students with cerebral palsy, severe autism, and brain injuries. There are many educational implications for these students. Strategies and Modifications for Multiple Disabilities Early intervention is necessary as soon as the child begins school.Involvement of the appropriate professionals, i.e. occupational therapists, speech/language therapists, physiotherapists, etc.A team approach at the school level involving external agency/community liaison who meet on a regular basis is essentialThe physical arrangement of the classroom will need to best accommodate this child. Consideration of special equipment and assistive technology is essential.Integration among their peers is important to assist these students with social development. Its important to integrate multiple disabled children as much as is possible. Research does indicate that when these students attend their community school and participate in the same activities as their peers, social skills develop and are enhanced. (Sometimes these students are placed full-time in a regular classroom with support, however in the majority of cases these students are placed in a developmental skills type of classro om with some integration. Ensuring that all students demonstrate respect for the multiply disabled student becomes a teachers responsibility and needs to be taken seriously with ongoing activities that develop respect from the other students in the class.An Individual Education Plan will need to be carefully planned out and adjusted on a regular basis and will need to be aligned to the needs of the individual child.Remember, these children are often completely dependent on others for most/all of their daily needs.Assistive technologies may aid this child and the support team will need to decide which assistive technologies will be most appropriate.A safety plan will need to be developed and is often included in the IEP.Care needs to be given in your expectations of this student to ensure the child doesnt become frustrated. Most importantly, these identified children are to be given the same rights as non-identified school age children including screening, evaluation, and an appropriate program/services.​

Auto Theft in Toronto Research Paper Example | Topics and Well Written Essays - 1250 words

Auto Theft in Toronto - Research Paper Example cific locations, highlighting the involvement of specific groups in the crime and examining the offender’s profile in terms of race, social status and age. As the significance of outlining these factors is critical for understanding the nature of the crime itself and accordingly devising appropriate strategies for promoting crime prevention, the purpose of this research paper is to examine the demographic characteristics of youth auto theft in Toronto and analyzing the contributing aspects in the execution of this criminal activity. According to Dhami, substantial research on youth auto theft in Canada is largely associated with those cases of the crime which have resulted in the arrest of the lawbreaker (187). However, Dhami asserts that it is important to understand that crime figures for youth auto theft which are primarily quantified on the basis of the arrest rates for offenders are misleading (187). The reason for this aspect is that these reports fail to take into account a significant percentage of the members of the younger population who have either 1) contemplated or considered robbing an individual of their ownership of a motor vehicle 2) indulged in or demonstrated any potential auto theft behaviors or 3) have utilized a stolen motor vehicle by riding in it (Dhami 187). The examination of this scenario establishes the foundation for further assessing the state of auto theft in Toronto, specifically on the basis of demographic characteristics such as age. In the report formulated by Savoie which features the statistics for self-reported delinquent behaviors amongst the youth of Toronto, the research concluded that 37% of the reporters aged between 12 and 14 participated in felonious acts which comprised of property crimes amongst other unlawful activities (1). However, the appearance of these activities chiefly involved instances of vandalism, arson and burglary while, the rates for youth auto theft in comparison with these activities only comprised

Integrated Math and Science Unit Plan Essay Example | Topics and Well Written Essays - 1250 words

Integrated Math and Science Unit Plan - Essay Example The topics of study including percentages, decimals, and fractions should be referenced by use of integrated math and science standards. This helps in the presentation of the vital information in a way that is sequential, logical, meaningful, and organised way. Instructors need to employ standards, which will help lesson planning to identify important understanding, description of intellectual skills under the definition of vital content the learners require. This framework describes in great depth the content that instructors should employ in teaching. Instructors are advised to adapt and modify the activities to satisfy needs of the learner. However, most activities are associated to elementary level; they are not aimed at adding up to the entire curriculum for percentages, decimals, and fractions at this level. Unit lesson plans Unit plans involve lessons plan that aid in the saving of time as the sequential order creates organization hence time saving. In this paper, integrated m ath and science unit plan will emphasize on the welfare of different learners, both gifted and the disabled. The activities will outline what is required of the learners and the expectations of the teacher after each lesson. Five lesson plans will be prepared on the following topics: percentages, decimals and fractions. ... al groups, formal, and informal assessment related to the set objectives, formative, authentic and summative assessments, and should allow for reflection of the student. Lesson plan 1 Objective: By the end of the lesson, the learner should know the correlation of the instructional activities to the topic being taught. Activity Give each student different coloured balls about twenty in number. Ask the students to identify the total number of each ball out of the lot you gave out. Give them time to work this out. After a while, ask them to represent the number of each ball out of the total number of balls in the classroom. As a second activity, give out about a hundred books to the students not putting into account whether it is a storybook, a diary or an exercise book. Ask the students to collect the books into portions or rather sections as per the type; storybook, textbook, diary or a notebook. Confirm with the students if it is possible to relate the total number of a given book to the whole group of books dished out at first time (our total was a hundred books). Remind the learners that, in this lesson they will use the representation of the number of each ball against the total number of balls given out first (this will demonstrate the fraction bit of the lesson). (Study the objectives again with the learners.) After completion of the second activity, ask the students to represent the number of each book type that they collected, (this activity is to be done in groups) against the total number of books given out originally. This will demonstrate the percent part of the topic being taught. (Confirm again the objective of the unit plan with the learners.) A third and final activity will include working out of the values got from the first two activities by division.

Importance of Advertising and Promotion in Business

Importance of Advertising and Promotion in Business Task 1:- The three communicational theories of business Electronic theory: understands the dynamic communication aids in delivering messages clearly to the receiver. The process of the electronic theory is t is based on, and uses the language of, electronics. Emails, smart phone messaging system are using the electronic theory which information will be delivered in electronic ways. Social environment theory- is based on the workplace. It is essential to understand to whom we are talking their position. We also have to respect the rules and culture while communicating to each other. Rhetorical theory: this theory targets not only the receiving message but also the respond produced. The information and Communication technologies are changing in day to day life style. They are improving the way a message delivers to a audience. The ways of adverting are using website, other company website banners, classified, multimedia presentation, flyers and posters. The type’s advertisements are Product advertisement which is selling a single product such as mobile phones, electronic goods. Product advertisement only targets a limited people who will be using that product or services. Business advertisement is to make the company brand familiar to the audience. For example the brands most commonly known by the people are Nike, Timberland, Apple products. Service advertisement suggest the advertises service. Examples of service advertise are Government, Tourism and banking. As the latest technologies are gradually getting demand, advertising in a website will be idle for targeting the customers. Most of the users browse and prefer to shop online. In order to sell produ cts online it is essential to details every specification of the product so that it will be easy for the clients to understand how the product or services will work before they purchase. Main important information that should be displayed if using website for advertisement is the company name, product name and contact information. The most popular online shopping website are ebay and amazon which allow many suppliers to sell product online and also allows the clients to review the services they get while shopping online and which may help the users who visit the product to understand a general knowledge on how the services are given to the customers. The technology is changing people on how they shop. Most of them prefer shopping online and even the high street retailers are making their products available online as well. The important advantage or using website to advertise product online are the product can be advertised in the same country or make it visible for other countries a s well. Task 02 The Role and Importance of Advertising Advertising is part of Marketing. In order to stimulate customer response always the advertisement is a good opportunity for the company to promote. The more people see the product/service, the more they feel like buying it. So many companies rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition with their rival firms There are different types to gain customer’s awareness like advertising, and promotion, Also there are different places that advertisements can be positioned, using the metro, trams, buses, restaurants and so on The advertising objectives should support main company’s goal and should be discussed with company-client in order to avoid misunderstanding. The advertising roles are based on company’s marketing strategy, like; * Increase sales * Increase brand awareness * Supporting other market efforts Advertising gives companies and businesses the opportunity to build up a brand and an identity. A recent example of this having great success is with the Apple brand. The distinct adverts in both TV andprintform are instantly identifiable as the companys own and give it an identity as a clean, modern and reputable brand. Advertisements need to relate to current trends and sell both a product individually as well as the company as a whole. If an advertisement succeeds at both it can help draw an audience to the product or service and build a relationship between the consumer and company. Establishing this connection should lead to a boost in sales for the business. One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it. Advertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertising sources becomes important as you grow. You can extend your advertising approach out to television commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to bring you the value you are looking for. Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to appeal to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business. Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results. In modern times the importance of advertising your business is no different. Without an audience for your product or service, you will not attract enough customers and will not make enough sales to keep your business doors open. Task 03 Below the line Techniques and their usage. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. In organizational business and marketing communications,below the line is anadvertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. thanAbove the linestrategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above the line is a type of advertising throughmediasuch asTV,cinema,radio,print,bannersand search engines. Below the line advertising typically focuses on direct means ofcommunication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Examples of BTL promotion are: Sales promotion Direct marketing and direct mail Public relations (PR) Sponsorship Personal selling Branding and merchandising Packaging Telemarketing Trade fairs and exhibitions Sales promotions These offer customers incentives to encourage them to buy goods and services. In B2C markets, typical sales promotions include: BOGOF (buy one, get one free) offers price discounts (10% off this week) giveaways competitions to win holidays or cash prizes Direct mail This enables a business to target existing and potential customers with its sales messages. Direct mailing is a productive way of promoting to existing customers for several reasons. Task 04 Ability to plan integrated promotional strategies A company can employ various promotional techniques in order to communicate with the target market, techniques that form the promotional mix. Depending on the communication means, the promotional techniques can be: Direct communication techniques – focused on creating a relationship with each client Indirect communication techniques – based on mass communication, the message in identical for a high number of potential customers ( advertising, public relations, sales promotion This definition outlines the key purposes of the marketing function. These are: to compete in a competitive marketplace to identify and anticipate consumer requirements and then satisfy these requirements to make a profit. As a market-orientated organization adidas continuously identifies and reviews consumers’ needs to ensure its products meet these needs. It aims to exceed customer expectations by adapting its product portfolio to meet the changing needs of consumers. It is this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas’ success. Every organization must look at its marketing in relation to the marketing mix. The marketing mix, often referred to as the 4Ps, is a means of assessing how to balance the elements of the mix in order to meet customers’ needs. The elements include: the right product sold at the right price in the right place using the most suitable form of promotion. No two businesses are identical, as such, every organization must decide on its own balance of the 4Ps to suit its consumers’ needs. There are many internal and external factors that will influence an organization’s marketing mix. Key factors include the size of the business, the markets it operates in and available resources. References eHow, The Electronic Theory of Business communications, [online] Available : http://www.ehow.com/facts_7457569_electronic-theory-business-communications.html How to choose an advertising agency, [Online], Available:http://www.inc.com/guides/201108/how-to-choose-an-advertising-agency.html Bovee, Courtland L., Thill, John V. (1992). Business Communication Today. New York, NY: McGraw Hill Inc. 2 Herta A Murphy, Herbert W Hilderbrandt (1991).Effective Business Communications. New York, NY: McGraw Hill Inc. 3 Ross, R Reed, Brian G Long ( 2004). The Win / Win Negotiator: How to Negotiate Favourable Agreements That Last. Singapore: Pocket Books. Kitchen , P., Ilchul, K., Schultz, D. (2009). Intergrated Marketing Communications: Practice Leads Theory.Journal of Advertising Research, (December), 531-546. Retrieved fromhttp://moodle2.lsu.edu/pluginfile.php/219255/mod_resource/content/1/IMC_Practice_Leads_to_Theory.pdf McGrath, J. (2010). Using means-end analysis to test integrated marketing communications effects.Journal of Promotion Management, 16(4), 361-387. Retrieved fromhttp://web.ebscohost.com.libezp.lib.lsu.edu/ehost/[emailprotected]vid=1hid=8bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl

A Solution to a Problem

Accomplishing goals and tasks with others is an arduous task. A course I was taking in college required research work, and to make the task attainable and undemanding with the limited time, the professor decided to divide the class into groups.Deciding on what topic to conduct research on was hard enough, but accomplishing the research work was the hardest. Our research work required field work – school visitations, floating surveys, statistical calculations, and result interpretation. There were four of us in a group.The problem was we could not figure out how we would conduct the tasks due to our conflicting schedules and extra-curricular activities – we have different schedules, one works in the office, and one is busy with familial responsibilities.The problem was how can we conduct research and accomplish all tasks as a team, balance research work with other responsibilities, and assign tasks equally to all members of the team. During class, we sat together and tal ked about our problem.We set a time where all of us were available so we can talk about how we can go about conducting research. Once we were able to talk as a team, we laid out our schedules and our free time and listed all the tasks that we need to accomplish – chronologically, from simple to complex – in order to finish the research.Perhaps, this was the most important strategy that we employed in solving our problem, that is breaking down the main problem into simple ones in order for us to get a clear picture on how we can accomplish the smaller tasks to fulfill greater tasks.Another strategy was arranging our plan of action to make it fair and amenable to all team members. So we made it a point that everyone will be assigned simple to complex tasks and that all team members will consent to the task assigned to them. Moreover, the tasks were assigned to team members with related background knowledge and expertise. For instance, one member volunteered to do the sta tistical calculations because he was familiar with the chi-square).Once we settled the distribution and delegation of tasks, we talked about the importance of each task assigned to us to complete our research project. It was important for us to finish the research project, so everyone agreed to do his part responsibly. Finally, we made it a point to meet once a week in order to put together everything that we worked on individually. We also asked for each other’s contact numbers so we can communicate and confer with each other regarding the research.The most important approach that we employed to solve the problem was the planning and discussion process. It was important during that time to divide the research work into smaller tasks, and distribute and delegate these tasks in order to ensure that we can finish the project together as a team, while making sure that we do not neglect our extra-curricular activities.Moreover, our meeting as a team allowed as to communicate how we felt about doing each task, so the tasks were delegated to team members who were amenable to the responsibilities being assigned to them, while assuring the others that they are capable of finishing their duties. With these problem-solving strategies, we were able to finish our research project efficiently as a team. Â  

William Shakespeare s Macbeth And Antigone

Raghu Tekumalla Ms. Tanaka Honors Humanities 03/03/16 Macbeth and Antigone Essay A tragedy is a story which is centered on a character who does something terrible, and as they realize what they have done, the world around them crumbles. Macbeth, by William Shakespeare, is about how Macbeth and Banquo are met by three witches bearing prophetic greetings. Macbeth is told that he will become king. The rest of the play follows Macbeth into the depths of darkness as he seeks the crown not caring about the consequences. Antigone, by Sophocles, is a Greek tragedy about Antigone and how she tries to follow the will of the gods, even if it means going against the laws of the country. Both of these plays may be tragedies, but I believe that ‘Antigone’ is the more tragic of the two plays, as there is a tragic hero who has a fatal flaw and who repents for their action. Antigone is more tragic than Macbeth, since Creon, the tragic hero, has a major character flaw which leads to his terrible action, while Macbeth doesn’t quite have any one defining character flaw. When Creon meets Antigone, and is asked to explain why he isn’t reversing his original decree of leaving Polynices ‘to the dogs,’ he responds by saying ‘†¦But that man the city places in authority, his orders must be obeyed, large and small, right and wrong.’(748-50). While talking to his son, Creon is still convinced that what he has done is right, and that Antigone deserves to die for deciding to give her brother a properShow MoreRelatedWilliam Shakespeare s Macbeth And Antigone1540 Words   |  7 Pages Throughout the plays of Macbeth (1611), by Shakespeare, and Antigone (441 BC), by Sophocles, they demonstrate a significant role played by males who dominate by using power, which is the ability to influence or control the behavior and action s of others. This can be exemplified in many cases of rape by men, ransoms for women, and abusive relationships. Although all may have seemed lost for women, there have been some exceptions throughout the development of status in our world.Throughout historyRead More Analysis of Virginia Woolf’s A Room of One’s Own Essay1678 Words   |  7 Pagessome important statement, some authentic fact (about women)† (44). There is no sense of relief or satisfaction in Woolf’s â€Å"voice.† Woolf claims that somewhere during this era there must have been a woman capable of literary genius like that of William Shakespeare, but none of her â€Å"stories† were put on paper, and if they were, they remained unsigned. Woolf contends that she is â€Å"on the track of a lost novelist, a suppressed poet, of some mute and inglorious Jane Austen or Emily Bronte who†¦Ã¢â‚¬ ¦.mowed about